← Back
Product Designer, Brand Lead · March 2020 – November 2021

Restaurant Brands
International

I joined RBI the day the world shut down.

Three global brands — Burger King, Popeyes, and Tim Hortons — with over 100 million user sessions a month between them, and almost overnight, ordering through an app stopped being a convenience and became the only way a lot of people could get food safely.

Fast food had never felt essential before. Suddenly, it was.

Brand app screens and the offer CMS across three brands

Mocks and prototypes across all three brands, plus the offer CMS behind them.

I started by building high-fidelity mocks and prototypes across all three brands, then grew into leading brand-agnostic authentication, acting as design lead and liaison for the Tim Hortons brand, and owning Burger King's international markets. I also got to spearhead a micro-brand's MVP from first idea through to engineering implementation.

Beyond the day-to-day design work, I supported other designers on the team and led initiatives in our CMS and franchisee portal, working closely with our engineering lead to design around the real technical limitations of point-of-sale hardware — a constraint healthcare software never had to teach me.

Scope
Three brands, one auth system
Reach
100M+ sessions a month
Constraint
Point-of-sale hardware
micro-brand MVP
flow
franchisee portal
or CMS

Next Optimize Health →