Optimize Health

After nearly two years away from healthcare, coming back to Optimize felt like a breath of fresh air. I'd learned a lot in the QSR world, but complex, high-stakes problems were where I actually wanted to be.

The patient list — the spine of the product we rebuilt.

We started at ground zero. The working POC that users were currently using was no longer cutting it — it was time to grow into the product people were envisioning. Within a year, my fellow designer and I had built out a complex patient record and communication tool, organization management, tasking, and a full billing reporting solution — essentially, the product, from the ground up. Alongside the high-fidelity mocks and prototypes, we ran research through Userlytics and kept a regular cadence of sessions with internal users, our CS team, and clients themselves.

I also built and managed an in-depth Figma component library — not a coded one, but a system that made sure the patterns we designed stayed consistent and carried through cleanly to code. We'd occasionally direct a third-party design firm when we needed extra hands, giving them the documentation to work within our existing patterns.